We've all been there, listening at a meeting listening to someone babbling in a stream of buzzwords. Instead of questioning what they are actually talking about, other people tend to smile and nod. Maybe they're bored. Maybe they aren't paying attention. Maybe they feel that having customers is a very complicated way to earn a paycheck and as long as everybody appears busy all the time, nobody will notice that they aren't adding much value.
Buzzwords help create busyness rather than business. This Isabel + Helen art exhibit, A Load of Jargon, explores the theme. A couple of lines in the Fast Company piece about the exhibit are worth contemplating: